I’d left another firm and was starting again. I wanted a creative studio of my own, somewhere to enjoy making things and see what I could do on my own terms. I also wanted a little peace. Apparently, I thought opening a business would help. I can see the eyebrow from here.
That became Sièryne, founded in London in 2024. The name comes from serenity. Starting again had brought me back to my love of creating, and I wanted to build something I could feel at home in.
The original identity had a snow leopard for strength, with a shift from darkness into light for the fresh start. Yes, I put a predator on a brand named after peace. Please respect the range.
Today, Sièryne is still independent, and I still lead the creative direction. Having a studio of my own means I get to protect the thing that brought me here: the pleasure of making something I care about. I want to keep that feeling in this place and bring a little of it to yours. You’ve got a business to run. If the brand, the site, or the thought of explaining it all is keeping you up, let’s take some of that off your hands. You shouldn’t need a second career in creative direction to get your idea out into the world. A little less on your plate. A little more Sièryne in your corner. Peace of mind, by design.
What we do
What are you plotting?
Branding, web design and creative direction. We can start with one, or work out how they belong together.
Branding
Identity, positioning and a visual language with a clear point of view.
Websites
Digital experiences that bring your brand’s world to life.
Creative direction
Images, ideas and art direction that carry the same story.
For founders, brand teams and the big boys (the big brands).
Let’s get a coffee or tea. We don’t judge. (Unless we have to. That’s why you pay us.) Show us the work. Tell us your ideas. Including the one you nearly didn’t mention: that 3am thought. Your moment might be a launch, a new direction or a campaign. We design the world around it, with an identity, website and imagery that belong to that exact vision. The aim is to make you recognisable, make your offer clear and turn interest into enquiries and enquiries into sales. We’ll agree the destination, plan the route and call the cab. No one wants the meter running without a clear map. Whatever it is, we’ll make it you.
Or you could follow your nonna’s advice and get a “real job”. We’d quite like to hear the idea first.
Our work featured in
Skincare Beauty
NOC
BeautyTake a peek
NOC / Beauty
Beauty rests deeper.
A skincare concept explored through packaging, texture and close beauty imagery.
